Your Guide to Selling Event Tickets on Squarespace

Squarespace has an incredible commerce foundation. Eventually builds the event layer on top of it. These guides come from the Eventually team, with over a decade of event production and Squarespace design behind them, written for people who need a practical answer today. Build your first event and see what changes when the calendar, the checkout, and the confirmation email all sound like you.

How to add a waitlist to a sold-out event

Three ways to add a waitlist on Squarespace, how to decide who gets an open seat, and how a waitlist tells you when to add another date.
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Why your event calendar should match your brand on Squarespace

Your event calendar is where browsing turns into buying. Here's how to match its fonts, colors, and shape to the rest of your Squarespace site.
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How to register guests for a free event and still build your email list

Free events are your best list builders, but an RSVP isn't a newsletter signup. How to ask for the opt-in properly and tag subscribers by event.
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How to check guests in with a QR code

How QR check-in works, what to set up before the doors open, and why you still want name search as a backup for dead phones and lost emails.
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How to send automatic reminder emails before an event

What a good event reminder includes, when to send it, and three ways to automate reminders when your checkout doesn't know your event's date.
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How to move your events off Eventbrite without losing your list

Export your attendee reports first, sort contacts by permission, let sold events finish, then rebuild upcoming dates on your own site. Step by step.
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Squarespace recurring events: what the built-in calendar can and can't do

Squarespace calendar pages display events well but can't repeat them or take bookings. What they can do, where they stop, and how to run a weekly schedule.
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How to cap tickets and stop overselling a class on Squarespace

How classes get oversold on Squarespace, how to set stock so every ticket price counts against the real room, and when the workaround runs out.
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How to collect each guest's name when someone buys multiple tickets on Squarespace

Squarespace collects one name per order, so a group of four arrives as one buyer. Three ways to get every guest's name, and what each one costs you.
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What to do when your event sells out: share your calendar anyway

Sold-out dates are the best proof you have. Keep them on your calendar, mark them clearly, and give every visitor a waitlist or a next date.
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Event ticketing with no per-ticket fees: what it changes for your business

What changes when your ticketing cost stays flat: predictable budgets, pricing built for your community, and growth that stops costing you more.
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How to run an event pre-sale (and turn your waitlist into new dates)

How to run an event pre-sale on Squarespace, why every popular event needs a waitlist, and how to turn a full class into a second date that sells itself.
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Eventbrite fees on a $40 ticket, worked out

Eventbrite's published US fees on a $40 ticket come to about $4.43. Here's the math line by line, what it adds up to across a year, and which part goes away.
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Why using Shopify to sell events doesn’t work (a story about turnips)

A truffle farm owner put it best: "I'm selling Truffle Hunt tickets like a turnip. They are not a turnip." Why ecommerce tools fall short for events.
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Eventually now offers Squarespace domains and sites: everything you need to sell event tickets, all in one place

Studios, workshop hosts, and event organizers can now build a Squarespace site, register a domain, and sell tickets inside Eventually. No per-ticket fees.
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Press Release: Eventually partners with Squarespace to offer domains and websites directly to event businesses

Event organizers can now go from idea to a live, ticket-selling event — custom domain, branded Squarespace site, and payments included — without leaving Eventually.
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How Banyan Dance Festival Runs a Six-Day, Multi-Venue Festival on Squarespace

South Florida's first dance festival runs six days of classes, performances, and socials — free to $65, with waitlists — on one Squarespace calendar with Eventually.
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How Jessica Knoll Runs Her Book Tour on Squarespace with Eventually

NYT bestseller Jessica Knoll consolidated her multi-city Helpless book tour, in-person and virtual, into one branded Squarespace calendar with Eventually.
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How Groundless Runs Tiered Tickets, Donations & Classes on One Squarespace Calendar

A Santa Barbara community refuge replaced a clunky event workaround with Eventually — native ticketing, one cart, pay-what-you-want tiers, on Squarespace.
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How 1909 Runs Members-Only + Public Events on Squarespace

A Palm Beach founders club runs free member events, paid public events, and capacity limits in one branded calendar on Squarespace with Eventually.
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